Traditions that have lasted for decades in the Clyde Bergemann Group have been embodied in the Logo of Clyde Bergemann. The two separated companies, Clyde and Bergemann, merged in 1996, when the logos of the two companies were integrated into one, "Clyde Bergemann". With the integration of the fonts, colors and symbols, a new logo emerged.

 Later on, this logo has been applied to more than 20 branches worldwide and their products, including "Africa", "DRYCON", "RPT" and "Power Group", etc.

After Christian Mueller and the Executive Committee took over Clyde Bergemann Power Group and started strategic restructuring in April 2017, the logo image has become the hot topic in the Group: Who are we? What do we represent? What are our values? What stage are we now in and which way of development are we leading? Can the logo reveal all these ideas or not?

 Absorb the essence and shape the future.

CBH has consulted experts before reaching a consensus. Meanwhile, the marketing agency of CBH modified the company logo based on the detailed description and analysis of CBH's new strategies. In our opinion, it shall give priority to displaying the modern, structured and technology-oriented company image, and link to the development history of the company.

When modifying the first draft of the company logo, we realized that the logo would need to be simplified which was the route we envisioned at the beginning. The elements of simpleness, structuring and roundness are combined into the logo, and are clearly separated by means of colors. We color the logo with the (dark) blue and light blue, which have represented Clyde Bergemann for years. The new logo will be officially released in the sales and technology conference in mid of November and will be widely applied through the coordination and support by the marketing team.

In the future, all companies under Clyde Bergemann Power Group will universally share the only logo.